MCLEAN, Va. - With the summer travel season in full swing, Hampton Hotels is teaming with chef and television celebrity Guy Fieri to emphasize the importance of breakfast and officially launch the addition of hot, freshly-baked waffles to Hampton's free breakfast offering. To officially kick off Hampton's new free waffle offering, the hotelier, Fieri and his son, Hunter, will line up 30 Hampton waffle bakers in New York City's Herald Square Park today and serve waffles to more than 7,000 people during a "Wake up with Waffles" event.
Despite breakfast's long-time title as "the most important meal of the day," nearly 56 percent of adults admit they don't eat breakfast, according to the 2009 International Food Information Council Food & Health Survey.
"We understand the importance of breakfast and are committed to starting our guests' mornings off on the right foot with a variety of free breakfast options," said Kurt Smith, Vice President of Product, Quality and Innovation for Focused Service, Hilton Worldwide. "This time last year, we made a promise to our guests that by June 2010 waffles would become a permanent part of our free breakfast, no matter which location you stay in. We love having our guests and are excited to add waffles to our free breakfast offering in all our Hampton locations nationwide."
Research shows that families who eat breakfast together may help to support good nutrition and healthy eating patterns in children, a point that celebrity chef Guy Fieri reinforces with his own family.
"As a father and a chef, waking up to a good breakfast has always been important to me and my family," said Fieri. "What better way to talk about this than by partnering with Hampton and baking a hot breakfast for anyone who missed the most important meal of the day!"
The addition of waffle bakers rounds out Hampton's already robust breakfast line-up which features rotating menu options such as eggs, sausage, pancakes, biscuits and gravy, wraps with salsa, fresh fruit, cereal, yogurt and more. Hampton's free On the House hot breakfast is just one of the bundled amenities that the hotel offers value-seeking and quality-minded summer travelers. Guests can also expect free high-speed internet access and the Clean and Fresh Hampton BedTM with duvets and linens washed fresh for every guest at all Hampton locations.
Contact:
Charmaine Easie-Samuels
Director, Public Relations, Hampton
(901) 374-6462
Charmaine.Easie-Samuels@Hilton.com
John Walls
Cohn & Wolfe
(512) 542-2814
John.Walls@CohnWolfe.com
About Hampton Hotels The Hampton Hotels brand, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is an award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With over 1,900 properties totaling more than 186,000 rooms in 13 countries and territories, Hampton Hotels is part of Hilton Worldwide, a leading global hospitality company. All Hampton hotels offer comfortable surroundings and a friendly service culture, defined as "Hamptonality," delivered by over 50,000 Team Members and supported by the 100% Hampton Guarantee®, reinforcing its commitment to providing excellent service to both business and leisure travelers alike. High-quality and consistent accommodations and amenities, such as free Wi-Fi and free hot breakfast, and the latest technology and innovations, such as multi-unit Power Cubes and the brand’s signature Clean and Fresh Hampton Bed®, combined with numerous locations globally have made Hampton a leader in its segment and one of the fastest growing hotel brands worldwide. Please visit www.hampton.com, http://news.hampton.com or www.hamptonoffers.com for more information and connect with Hampton Hotels online at www.faceboook.com/Hampton, http://twitter.com/Hampton or www.youtube.com/Hampton.
About Hilton Worldwide Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
