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Hilton Worldwide Set To Transform Economy Hotel Sector in Turkey

Signing Of Four New Hampton By Hilton Hotels Increases Hilton Worldwide’s Presence In Turkey To 34 Hotels Either Currently Operating Or Under Development

June 30, 2011  |  This information originated in American English.

ISTANBUL - Hilton Worldwide announced today the signing of four new Hampton by Hilton hotels in Turkey, as it expands its brand offering in what is a key development market for Hilton Worldwide, with 34 hotels either currently operating or under development in the country.

The four new signings are: Hampton by Hilton Istanbul Kayasehir; Hampton by Hilton Rize; Hampton by Hilton Corlu; and Hampton by Hilton Gaziantep.

Patrick Fitzgibbon, senior vice president, development, Europe and Africa, Hilton Worldwide, said, "We have already seen significant growth of our Hilton Hotels & Resorts, DoubleTree by Hilton and Hilton Garden Inn brands in Turkey and now we have a further four Hampton by Hilton hotels under development. These latest signings join the existing Hampton by Hiltons currently under development in Ordu and Bursa, which are expected to open later this year."

Hampton by Hilton Istanbul KayasehirThe new-build hotel will be located in the heart of Kayasehir, a new satellite city currently under construction to the north of Istanbul, which will be home to more than 250,000 residents. Hampton by Hilton Istanbul Kayasehir will feature 144 bedrooms and form part of a mixed use development including a shopping centre, leisure facilities, restaurant outlets and office space. The hotel will benefit from the extension of the Istanbul metro line, a new highway and a third Bosphorus bridge - all key infrastructures improvements either planned or underway. The hotel build will consist of a six floor tower with three meeting rooms, a 24-hour fitness suite and car parking. The announcement of Hampton by Hilton Istanbul Kayasehir follows the signing of a management agreement with Makro Inşaat Ticaret Ltd. Sti.

Hampton by Hilton RizeOverlooking the Black Sea and located on the main coastal road to Artvin, the new-build Hampton by Hilton Rize will feature 90 bedrooms and will be located approximately seven kilometres from the city centre. Rize is becoming increasingly popular as a tourist destination, with the local area known for its incredible mountain range, which attracts visitors for outdoor activity tours. The hotel will also benefit from the city's organized industrial zone, which boasts significant industry including tea production, nut processing and food manufacturing. The nearest airport is Trabzon, which is approximately 72 kilometres away. The announcement of Hampton by Hilton Rize follows the signing of a franchise agreement with YTP Turizm Yatirimlari ve Iisletmeleri A.S.

Hampton by Hilton CorluLocated on the east side of Corlu, a rapidly developing industrial city, the new-build hotel is strategically located on the main thoroughfare from Istanbul to Turkey's border with Greece and Bulgaria. Hampton by Hilton Corlu will feature 136 bedrooms and form part of a mixed-use development with restaurant outlets in close proximity to the hotel. Corlu International Airport is approximately five kilometres away and the hotel will benefit from its proximity to the Cerkezkoy Organized Industrial Zone, one of the largest industrial zones in Turkey and home to multiple major industrial companies. The hotel will consist of a seven floor tower with three meeting rooms, 24-hour fitness suite and car parking. The announcement of Hampton by Hilton Corlu follows the signing of a franchise agreement with Onur Isil Otomotiv Insaat Turizm Sanayi veTicaret Ltd. Sti.

Hampton by Hilton Gaziantep The new-build hotel will feature 116 bedrooms and will be located in the city's busy commercial district, within the Milenyum Business Centre, which is also home to office, retail and restaurant outlets. The hotel will benefit from three meeting rooms, a 24-hour fitness suite and car parking. Known as a gateway to the Middle East, the city has an important role in Turkey's commercial and industrial infrastructure with four organized industrial zones and connections to key cities in the region. The announcement of Hampton by Hilton Gaziantep follows the signing of a management agreement with Muharrem Balat - Insaat Yuksek Muhendisi.

With a Turkish pipeline of six Hampton by Hiltons, all of the new hotels will feature the brand's signature offerings, with a stylish lobby, free internet access throughout and working zone. Guests will also enjoy comfortable and flexible bedrooms all featuring the Clean and Fresh Hampton Bed. The hotels are designed and styled to appeal to business and leisure travelers, offering best-in-class service and comfort. Additional guest amenities include the free On the House hot breakfast, a 24-hour snack area, and a bar area to help guests connect after meetings.

Phil Cordell, global head, Focused Service and Hampton brand, said, "As Hilton Worldwide's highly acclaimed focused service brand, Hampton by Hilton is an ideal choice for value-conscious business and leisure travelers. Answering the demand for a consistent, high-quality hotel experience, we will share with guests and new hotel owners a brand that stands behind its 100% satisfaction guarantee."

Hilton Worldwide has had a presence in Turkey since 1955, with the iconic Hilton Istanbul. In early 2011, the company announced that it will almost double its portfolio of hotels within 12 months, with 11 new openings in 2011. Upcoming Hampton by Hilton openings include Hampton by Hilton Bursa and Hampton by Hilton Ordu - both expected to open later in 2011. Most recently, Hilton Bodrum Turbuku Resort & Spa opened as the second Hilton Resort in Turkey, welcoming guests for its first summer season as part of the Hilton Worlwide portfolio.

Notes to Editors
Hilton Worldwide's Turkish portfolio currently includes the luxury Conrad Istanbul; the full-service Adana HiltonSA, Ankara HiltonSA, Mersin HiltonSA, Hilton Istanbul, Hilton ParkSA Istanbul, Hilton Izmir, Hilton Kayseri, Hilton Dalaman Resort & Spa and Hilton Bodrum Turkbuku Resort & Spa; the full-service DoubleTree by Hilton Ankara - Kolej, DoubleTree by Hilton Avanos - Cappadocia, DoubleTree by Hilton Istanbul - Old Town, and DoubleTree by Hilton Istanbul - Moda; and the focused-service Hilton Garden Inn Kutahya, Hilton Garden Inn Konya and Hilton Garden Inn Sanliurfa.

Contact:
Jules Kerby
+44 (0)7966 893 697
jules.kerby@hilton.com

Charmaine Easie-Samuels
+1 901 374-3462
charmaine.easie-samuels@hilton.com

About Hampton by Hilton As the number one ranked franchise for the past eight years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers with more than 2,300 properties with nearly 234,000 rooms in 19 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, free, hot breakfast and On The Run™ breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality. Each Hampton by Hilton hotel offers complete satisfaction with the 100% Hampton® Guarantee. Hampton by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hampton by Hilton, visit www.hampton.com or news.hampton.com and connect online at Facebook, Twitter, YouTube and Instagram.

About Hilton Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.